Rare Leafy

Privacy Policy

This Privacy Policy explains what information Rare Leafy collects when you visit our website at rareleafy.com, how that information is used, and the choices you have. We collect as little as we reasonably can, and we never sell what we do collect.

Last Updated: June 3, 2026

1. Who we are

Rare Leafy is an independent editorial website about rare and exotic houseplants, owned and operated by the editorial team at Rare Leafy (“we”, “our”, “us”). You can reach us at any time by email at [email protected] or via our contact page.

2. Information we collect

When you read Rare Leafy, our hosting provider and any caching layers in front of it automatically log basic technical information – your IP address, browser type, operating system, the pages you visit, and the time of your visit. This is standard for any website and is used for security, debugging, and aggregate analytics. We do not link this information to your identity.

If you subscribe to our newsletter, we collect only your email address and use it solely to send you the newsletter. We never share or sell newsletter email addresses.

If you send us a message through the contact form, we collect your name, email address, subject, and message so we can reply to you. We keep these messages in our regular inbox and only for as long as needed to respond and maintain a reasonable correspondence history.

3. Cookies and similar technologies

We use a small number of essential cookies for things like remembering your comment author details if you leave a comment. We may also use simple, privacy-respecting analytics (such as aggregate page-view counts) to understand which articles are useful. None of this profiles individual readers.

This website may also display advertisements served by third-party advertising partners, including Google. These partners may use cookies, web beacons, and similar technologies to serve advertisements that are more relevant to your interests, measure ad performance, and prevent fraud. The data collected by these partners is governed by their own privacy policies, not ours.

4. Advertising and Personalization Controls

We work with advertising partners – including Google and any of its certified third-party networks – that may use cookies and similar technologies to show ads based on your prior visits to this website or other websites you visit. These cookies enable personalized advertising and help measure the effectiveness of campaigns.

You can review, manage, or disable personalized advertising at any time using Google’s official advertising preference tools:

Through these tools you can turn personalized ads on or off, control the topics and brands you see ads about, and review how Google personalizes your ad experience across its services and partner sites. If you would prefer to opt out of third-party vendor advertising cookies more broadly, you can also visit our opt-out partner pages: aboutads.info/choices (United States) or youronlinechoices.eu (Europe).

Disabling personalized advertising does not prevent ads from appearing – it simply means the ads you see may be less relevant to your interests.

5. Third-party services

This website occasionally embeds content from third-party services (such as YouTube videos, image hosts, or social media). When these embeds load, those services may set their own cookies and gather data as if you had visited their site directly. We try to minimize third-party embeds and prefer first-party images wherever possible. The data collected by embedded services is governed by their own privacy policies.

6. Data retention

We retain the data we collect only for as long as it is needed for the purpose it was collected:

  • Newsletter subscriptions – until you unsubscribe.
  • Contact form messages – for the time it takes to respond, plus a reasonable correspondence history (typically up to two years).
  • Server access logs – typically a short rolling window (30-90 days) for security and debugging, managed by our hosting provider.

7. Your rights

Depending on where you live, you may have rights under data-protection laws including the EU GDPR, the UK GDPR, and the California Consumer Privacy Act (CCPA). These rights commonly include:

  • The right to know what personal data we hold about you.
  • The right to ask us to correct inaccurate data.
  • The right to ask us to delete data we hold about you.
  • The right to opt out of marketing communications at any time.

To exercise any of these rights, write to us at [email protected] or use the contact page. We will respond within a reasonable timeframe – usually a few days, and at most thirty days.

8. Children’s privacy

Rare Leafy is not directed to children under 13, and we do not knowingly collect personal data from anyone under that age. If you believe a child has provided us with personal data, please contact us at [email protected] and we will delete it.

9. International users

Our website is operated in the United States, and the data we process may be stored on servers located there or elsewhere. By using this website you understand that your information may be transferred to and processed in the United States, where data-protection laws may differ from those in your country.

10. Changes to this policy

If we ever update this Privacy Policy in a meaningful way, we will revise the “Last Updated” date at the top and, where appropriate, post a notice on the site. We encourage you to review this policy periodically.

11. Contact us

If you have any questions about this Privacy Policy or how we handle your data, please reach out: